Creativity

One of the main ideas of new media is community. Community can be defined as the coming together of a group of people of a common cause. In the New York Times article "Disney Tolerates a Rap Parody of Its Critters. But Why?", they discuss a popular rap song (or you can say "dance") Crank That (Soulja Boy). This song was "mashed up" with several of the Disney characters to basically what looks like the characters singing and dancing to the song. The mash up became viral and many people around the world were able to view this video. That is what makes community, these people come together to view and talk about the video and the creativity the author possessed when they created it. Many viral videos are mash ups, and most mash ups need some kind of creativity involved. Either what two or more things to mash up, or where each one should start and end. I believe new media brings together people through a creativity process.